Reverse Selling Script
Brandon: Hey Pat, it’s Brandon. I’m an agent and listen; I know you’re getting a ton of phone calls from people trying to list your home. Am I right?
Pat: Yes, definitely.
Brandon: I know that you’re selling your home on your own and I respect that. In this market, why wouldn’t you try to sell your own home? You don’t have to pay a commission, so obviously it makes more sense financially for you, correct?
Pat: Yep, that’s the reason I’m doing it.
Brandon: Okay, that makes sense. I have a simple question for you: with your strategy right now, are you open to an agent bringing you a fully qualified buyer?
Pat: Yes, but what’s in it for you? Would I owe you any money?
Brandon: Good question. Most sellers in your situation are open to buyer’s agents. So, if an agent comes in, they’ll pay them a two- or three-percent commission. They just don’t want an agent to list their home. Is that what you’re doing now?
Pat: Okay, yeah, I’m open to that.
Brandon: Great. So, what I’d like to do is stop by quickly to take a look at the house before getting to work. Do you want to try to get together Thursday or Friday?
Pat: No, I don’t get it. I mean, what are you talking about? I’m not interested in selling with an agent.
Brandon: Oh, I get it; I’m not interested in listing your property. I’m just going to stop by and look at the home. My job is to actually know the inventory, to know the properties that are out there for sale. I’m planning to just stop by and preview the property. Before you or I agree to do anything, I need to stop by to see what you have. Is that fair?
Pat: Okay, so you just want to check it out?
Brandon: That’s it.